Internet Search Law Diploma
The Internet Search Engine Law Diploma is presented and administered by Internet Business Law Services (IBLS) and Global E-Commerce Council (GECC).
Additional Diplomas will be developed over the next few years, giving rise to a comprehensive range of Diplomas in E-Commerce, each providing that global insight needed by today’s practitioners and entrepreneurs.
COURSE MATERIALS
DESCRIPTION OF THE MODULES
ASSESSMENTS
DIPLOMA
INTEREST AND ELIGIBILITY
FEES AND SCHEDULE
BOOKING CONDITIONS
E-COMMERCE UNIVERSITY CONTACT INFORMATION
COURSE MATERIALS:
This Diploma has been developed and customized with the specific needs of the online community in mind – timely information that can be immediately used for e-business practice. Experts and experienced practitioners, from around the world, have designed the materials for the Internet Search Engine Law Diploma.
Each module contains text material, study guide instruction, and weekly interactive participation. Text material may contain a combination of code sections, cases, and commentary materials or news articles that are available on the Internet. Study guides contain commentary materials upon the text materials with exercises and assignments to be completed independently.
DESCRIPTION OF THE MODULES
Module One - Search Engines and the Law
- What liabilities do search engine companies face?
- May search engines be liable for the use of trademarked terms in keyword Meta tags? May this violate the trademark laws and unfair competition rules?
- What is keying? Are there limits to the liability of a search engine accused of trademark infringement through its keying practices?
- What could search engine companies assert as defense for this liability?
- Is it legal to use technology tricks to have your company in the first page of an Internet search?
- What are search engine optimizers?
- Internet insurance? What for?
Module Two - Search Engine Intellectual Property Litigation
- How a Search Engine Works and what is the difference between "keyword searching" and "subject searching"?
- How is the use of trade marked terms by Search Engines regulated?
- What do you need to prove in a copyright infringement case against a search engine company?
- What are image searches? Why do I need to know about them and how case law interpret them?
- Keyword disputes- what it means and how are they addressed by domestic and international legislation? What are the remedies for these disputes?
- "Pagejackers" or copying other's website, is it legal?
Module three - Search Engine Intellectual Property Litigation - Continues
- How may search engine balance their activity and intellectual property rights?
- what is the practical applicability of the intellectual property right term “fair use” to search engine operations?
- Does the use of thumbnails by search engine companies constitute fair use?
- Deep linking: Is it legal? What possible cause of actions may this action trigger?
- Is there any other defense for search engine companies accused of copyright infringement?
Module four - Search Engines and People's Privacy
- Freedom of information and search engines; Did search engines and the Internet make your private information public?
- Is your privacy protected by search engine's databases or activities?
- Are your searches public domain information?
- What is cyber-stalking and is it legal? Are there any legislative measures to control cyber stalking? Where is cyberstalking taking place in Europe?
- Do search engine database activities invade privacy?
- What should users avoid looking for at a search engine to protect their privacy?
- Are search engines databases legally protected?
- What works and/or information fall into public domain and are thus not eligible for copyright protection?
Module Five - Online Marketing and Search Engines
Search engines make our life easier… Well, it depends. There are no doubts search engines save us time and effort. Yet, you must be aware of what a search engine offers in terms of advertisement. Do you know if you still need to comply with the Federal Trade Commission advertisement rules when advertising online and using search engines? Be aware of paid listings in search engines and other important issues.
- Is it required to disclose that you are paying for your search list location?
- What is the potential scope of a company's liability for undisclosed paid search lists?
- What other liabilities may you or your company face when using search engine services?
- What is a PageRank system and may advertisers buy preferential page- ranks from search engine companies?
- What challenges does search engine advertising face in Europe?
- Where does search engine marketing stand in major European countries?
- What are the rules and guidelines that a company has to follow while using search engine services for online marketing?
- Internet liability insurance, is it currently common and affordable?
Module Six - Government Interest in Search Engine Regulation
Internet is here to stay in our daily activities; be it business, work, study; marketing; etc. Since internet is becoming a public utility service, governments long ago started regulating certain internet transactions and business. Search engines will certainly be regulated in the near future. But, is it going to be a particular area of law or search engine rules are going to be disseminated in several areas?
- Is consumer protection a reason for search engines regulations?
- Are telecommunication regulations applicable to search engines?
- What is cyber repression? How do companies get involved in cyber repression?
- An European example: how are search engines’ regulated in Germany?
- Is internet privacy a government interest?
- Should search engines follow advertisement policies?
Module Seven - Predictions and Tendencies for Search Engines
This last module and week will be dedicated to explore future tendencies in the search engine world. Students will propose and present ideas, opinions and concerns on the future of search engines.
- What experts say about the future use of search engines?
- When would a search engine have secondary liability?
- Why do search engines create communication challenges and how can those problems be solved?
- What technology will search engines use?
- How will search engines operate? What will be the impact on advertisers and users?
- How does Google Book Search work?
ASSESSMENTS:
The program is assessed by a written assessment at the end of the 7-week program, which are marked by the course faculty and returned with comments. All assessments are written and answered in English.
DIPLOMA:
Upon completion and passing the assessment, a Diploma in Internet Search Engine Law is awarded. This Diploma is awarded by E-Commerce University in cooperation with the Global E-Commerce Council (GECC)
INTEREST AND ELIGIBILITY:
This program is of interest to all professionals including but not limited to attorneys, accountants, financial planners and other business executives and entrepreneurs who need to increase skills and competence in areas concerning the Internet Search Engines.
FEES AND SCHEDULE:
The Diploma Program is scheduled to begin in September. The course is taught via live online instruction, discussions via discussion board or forum, projects, all part of the dynamic interaction. This course is taught by distinguished law professors who are experts in this and other legal fields that they practice. The tuition for the Diploma Program is $980 U.S., and includes the instructions and all course materials.
BOOKING CONDITIONS:
PAYMENT OF FEES:
Fees must be paid in full in U.S. Dollars upon enrolment along with completed application.
CONTRACT:
The completion and submission of an application form does not constitute a contract between E-Commerce University and the candidate. A contract shall exist only on acceptance by the E-Commerce University in writing of the candidate’s application form and shall incorporate these booking conditions. The laws of USA shall apply in all respects and the courts of USA shall have exclusive jurisdiction.
COPYRIGHT:
The copyright of all study materials remains that of E-Commerce University. Such materials may not be reproduced either in whole or in part, by any method whatsoever, without permission having been given in writing by the E-Commerce University. Once enrolled, study materials become accessible only to the candidate to whom they paid for the course and may not be used by any other person.
MATERIAL:
The Diploma involves seven weekly modules that are delivered through on-line instruction and Black Board specifications. Each module will contain text material, study guide instruction, and weekly interactive participation. Text material may contain a combination of code sections, cases, and commentary materials or news.
LANGUAGE:
All study materials and assessments are supplied in the English language only.
ASSESSMENT PAPERS:
Candidates will receive written comments from E-Commerce University on their performance.
CANCELLATION:
Candidates may cancel their registration by notice in writing to E-Commerce University (provided such notice is received by E-Commerce University before release of their ID and Password for accessing the course materials), whereupon the candidate shall be entitled to a refund of the fee for the course and course materials in question less an administrative fee of $100. No cancellation will be permitted after the release of ID and Password for accessing the course materials.
VARIATION IN DIPLOMA PROGRAM:
The E-Commerce University Diploma Program is offered subject to demand. E-Commerce University reserve the right to vary the module contents or cease offering any or all of the module contents for any of E-Commerce University Diploma Program.
E-COMMERCE UNIVERSITY CONTACT INFORMATION:
For more information, please contact Martha Arias, director of IBLS Online Education at: marias@ibls.com